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For event organizers, home pros, salons, trainers, creatives, creators, consultants, chefs and boutiques

Get a grip on your crowd.

Crustomer turns your Instagram DMs into a real CRM: leads caught, sorted and followed up, with your contacts, pipeline, calendar, invoices and ad audiences in the same place.

Sign up now

30 minutes · We set it up with you

Connects to Instagram through Meta’s official API. No passwords, no scraping.

Crustomer forThe demos below follow your pick
01 / CaptureInstagram → CRM

Your leads, caught.

DMs → leads, automatically

Connect your Instagram professional account and every conversation is sorted into attendees, DJs, vendors and partners, with location and contact details pulled out for you.

Solstice Events

Instagram

Instagram inbox

AllNeeds reviewSortedIgnored
EveryoneWaiting on you (3)You replied last (2)
  • Dani OrtizOct 2Love your sunrise yoga and rooftop nights! Anything coming up near Fort Lauderdale?WaitingWaiting 3d
  • Casa TequilaOct 4We'd love to do a branded bar activation at your next boat partyWaitingWaiting 1d
  • Bloom Floral Co.Sep 29We do event florals, would love to work with youWaiting
  • Kiko RamosSep 26Sending my latest mix for your winter lineupWaiting
  • Maya Russo10:16 AMJust moved to Delray from NYC. Do you have a run club or anything wellness?WaitingWaiting 2h

Dani Ortiz

@dani.ortiz

WaitingOpen leadInstagram

Sorting

not sorted yet

They messaged first: “Love your sunrise yoga and rooftop nights! Anything coming up near Fort Lauderdale?”

Type

—

Category

—

Status

—

Location

—
Save to lead Ignore Re-sort

Love your sunrise yoga and rooftop nights! Anything coming up near Fort Lauderdale?

Bring your whole inbox

Import every past DM and Crustomer instantly builds your leads and contacts from them, sorted the way your industry works.

Matched to real contacts

When a DM lines up with someone already in your list, Crustomer pairs them automatically, so nobody shows up twice.

02 / Organize

One list for your whole crowd

Leads, clients and regulars in one CRM, tagged by where they live and what they come for, with follow-ups that don't slip.

Solstice Events

40 Contacts

Contacts

Export all Add
Search name, @handle, phone, email, hometown, interests…
Repeat guestsMarketCategoryEvent
NameInstagramTagsPhoneEmailEvents
Elena Bennett@elena.bennettMiamiSouth FloridaWellness(305) 555-0120elena.bennett@example.com3
Zoe Brooks@zoe.brooksFort LauderdaleSouth FloridaNightlife(305) 555-0121zoe.brooks@example.com1
Ruby Cole@ruby.coleDelraySouth FloridaWellnessNightlife(305) 555-0122ruby.cole@example.com2
Omar Reyes@omar.reyesDelraySouth FloridaWellness(305) 555-0123omar.reyes@example.com1
Noah Lane@noah.laneWest Palm BeachSouth FloridaNightlife(305) 555-0124noah.lane@example.com4
Isla Patel@isla.patelMiamiSouth FloridaWellnessNightlife(305) 555-0125isla.patel@example.com2
Theo Kim@theo.kimFort LauderdaleSouth FloridaWellness(305) 555-0126theo.kim@example.com1
Camila Vega@camila.vegaDelraySouth FloridaNightlife(305) 555-0127camila.vega@example.com3
03 / ClosePipeline

From hello to won.

Every deal by stage, with its value and next step, reminders that nudge you, and email and Google Meet a click away.

Solstice Events

Pipeline · 5 open deals · $16,700 in the pipeline

Sponsorship dashboard

OverviewPipeline board New opportunity

Drag a card to move the deal. Drop on “Lost” to close it out.

Prospect 1

$1,200

Pier 5 Marina

Solstice Boat Party

$1,200Intro DM

Contacted 0

$0

In conversation 0

$0

Meeting 1

$2,000

Ritual Coffee

Solstice Boat Party

$2,000Call Thu 11:00

Proposal sent 2

$7,000

Harbor Energy

Solstice Boat Party

$4,000Follow up Mon

Neon Seltzer

Solstice Boat Party

$3,000Send deck

Negotiating 1

$6,500

Casa Tequila

Solstice Boat Party

$6,500Confirm bar spec

Won 1

$1,500

Bloom Floral Co.

Solstice Boat Party

$1,500Invoice sent

04 / ScheduleGoogle Calendar · Meet
Solstice Events

Today · Thursday, November 12

Calendar

TodayNOVEMBER 2026
My calendarSponsor meetings & next stepsProductionsProject tasksEventsInvoice due datesGoogle Calendar
SunMonTueWedThuFriSat
1
2
3
4
5
6
7
8
910amSponsor call · Harbor Energy
102pmVenue walkthrough · Pier 5
1111amPost the lineup
124pmDesign sync
135pmWellness partner call · Salt Run Club
148pmSolstice Boat Party
15
16
17
18
19
20
21

Your week, in one place

Bookings, tasks, meetings and events on one calendar that syncs with Google Calendar and Meet and shows up on your phone.

05 / ReachEmail blasts · Meta Custom Audiences
Solstice Events

Email blasts

New email

Subject line

Beach yoga is back Saturday

Who gets it

Every marketEvery categoryAny eventFrom anywhere

Came to at least 0 events

1,240 people · 37 left out (unsubscribed, bounced or no email)

412 of your 10,000 emails used this month. Every email has an unsubscribe link.

Grow

Ad audiences

Your contacts, grouped for Meta ads and kept up to date daily.

  • All contacts1,240Synced today
  • Fort Lauderdale regulars612Synced today

Also create a 1% lookalike audience (needs 100+ matched contacts).

Email them, or reach them with Meta ads

Send an email blast to one market, one kind of event or your regulars, with unsubscribes handled. Or turn the same list into Meta Custom Audiences, kept fresh daily.

06 / RunBudgets · profit · tasks

Events and production

Budget, revenue, tasks and partners for every production on one page, with the profit worked out for you.

Solstice Events

← Productions

Sat 31 Oct · 22:00 · Pier 5, Miami

Solstice Boat Party

EstimatedActualPlanning

Budget

$15,500

planned

Profit so far

$3,410

$9,410 in − $6,000 out

Other revenue

$7,500

expected: bar split, tables & vip

Tickets

218

$7,910

Tasks

3/6

complete

Event

35D

to go

Budget$15,500

VenuePaid$6,000
TalentUnpaid$4,500
ProductionUnpaid$3,200
MarketingUnpaid$1,800

Revenue$7,500 expected

Bar splitNot yet$3,000
Tables & VIPNot yet$4,500

Tasks (3/6)

Venue deposit paid

Permits filed

Photographer booked

Wellness partner confirmed

Confirm sound tech

Send sponsor deck

Sponsorships$18,200

Pier 5 Marina$1,200ProposedUnpaid

Ritual Coffee$2,000ProposedUnpaid

Harbor Energy$4,000ProposedUnpaid

Neon Seltzer$3,000ProposedUnpaid

07 / OperatePayments · access · ownership

Invoices that get paid

Branded invoices with card payments straight to your own Stripe account, and reminders that go out with your OK, or on their own.

Your team,

Invite your crew with the right access.

  • Jordan LeeOwner
  • Sam OrtizAdmin
  • Priya NairMember

your data

Your data stays yours, walled off from every other business.

08 / CrustomWebsite + CRM

A crustom solution

Need a website? We build it crustom.

We design and build your site and wire it straight into Crustomer, so every booking, form and inquiry lands as a lead, tagged and ready for follow-up.

  • Your own domain
  • Forms and bookings → leads
  • Your brand kit, built in

Plugs into

  • Instagram
  • Meta Ads
  • Google Calendar
  • Google Meet
  • Gmail
  • Stripe

Trust thecrust.

We'll set it up with you. Connect Instagram when you're ready.