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Free guide · Events & nightlife

10 DM replies every promoter needs

Copy-paste answers for the messages you get every week: guest list, tables, DJs, vendors, sponsors and the morning after. Each one ends with a next step, so a question turns into a name on your list.

How to use it

  1. Fill in the [BRACKETS] once per event: times, prices, links.
  2. Save each reply where you can reach it fast. On iPhone: Settings → General → Keyboard → Text Replacement, with a shortcut like ;gl for the guest list reply.
  3. After you reply, tag the person (Guest list, Table, DJ, Vendor, Sponsor). Next event, you message each group instead of starting from zero.
10 replies

  1. 1The guest list

    They askIs there a guest list?

    You reply

    There is! Free before [TIME] on the list, [PRICE] after. What name should I put it under, and how many are with you?

    Why it works. You get a name and a headcount in one message. That's a guest, not a question.

  2. 2Table prices

    They askHow much for a table?

    You reply

    Tables start at [PRICE] for up to [NUMBER] people and include [WHAT'S INCLUDED]. Which night, and how many are you bringing? I'll find you the right one.

    Why it works. The price answers the question. The two questions keep the conversation going while they're still excited.

  3. 3The dress code

    They askWhat's the dress code?

    You reply

    [DRESS CODE IN ONE LINE]. No [WHAT'S NOT ALLOWED]. Want me to put you on the list while you're here?

    Why it works. A FAQ becomes a sign-up. Most people who ask about the dress code have already decided to come.

  4. 4The age question

    They askIs it 21+?

    You reply

    Yes, 21+ with a valid photo ID at the door, no exceptions. Want tickets or the guest list?

    Why it works. Clear and firm saves a fight at the door. Then hand them the two ways in.

  5. 5Asking for a deal

    They askAny discount codes?

    You reply

    The best price is right now: [TIER] tickets are [PRICE] until [DATE], then [NEXT PRICE]. Here's the link: [LINK]

    Why it works. You answer with a real reason to buy today instead of a code. Only quote price tiers that are real.

  6. 6DJs who want to play

    They askCan I play your next event?

    You reply

    Love that you asked. Send me a mix link (30 minutes is plenty), your IG and the dates you're free. We book about [WEEKS] weeks out and I listen to every one.

    Why it works. Every DJ sends you the same three things, so you can compare them fairly. The timing sets expectations without a no.

  7. 7Vendors

    They askCan we set up a booth?

    You reply

    We'd love to have you. Send your menu or product photos, how much power you need and your IG. The booth fee is [PRICE]. Our next open date is [DATE].

    Why it works. Power and photos are what you'll need anyway. Asking up front saves three more messages.

  8. 8Sponsors

    They askHow can our brand get involved?

    You reply

    Let's talk! We bring [WHO YOUR CROWD IS] to [VENUE OR SERIES]. I'll send you our sponsor options. What's the best email for you?

    Why it works. Sponsorships close by email and on calls, not in DMs. Getting their email is the whole goal of this reply.

  9. 9Tickets at the door

    They askWill there be tickets at the door?

    You reply

    If any are left, the door is [DOOR PRICE]. Online is [ONLINE PRICE] and guarantees you're in: [LINK]. Want a reminder the day before?

    Why it works. The honest price gap does the selling. A yes to the reminder means you can follow up without being pushy.

  10. 10The morning after

    They askLast night was amazing!!

    You reply

    Thank you for coming! The next one is [DATE] at [VENUE]. Want first access when tickets drop?

    Why it works. Every thank-you DM is your warmest buyer for the next event. Ask while they still feel it.

Crustomer

Answering is the easy part. Remembering is the hard part.

Crustomer catches every Instagram DM as a lead and sorts guests, DJs, vendors and sponsors for you. Your saved replies sit one tap away next to each lead. This guide reached you the same way: you commented a keyword, and Crustomer sent the DM.

See pricing

Questions about a reply? Write to hello@crustomer.us and a person answers.