How your DMs are sorted into leads

Every conversation becomes a lead with a type (like attendee, sponsor or vendor, DJ or talent, venue), a status, tags, where they're based and a short summary of who they are.

How it decides

• Your own outreach messages come first: if you sent someone your sponsor pitch, they're sorted as a sponsor lead.
• Clear signals next: rate cards, media kits, booking dates, a business email.
• Anything still unclear is read by AI, within your workspace's monthly AI budget.
• Emails, phone numbers and websites in messages are saved to the lead automatically.

Ghosts

Someone is a Ghost only if they never answered a single message. If they ever replied, or started the conversation, they're not a ghost.

Review

When Crustomer isn't sure, the conversation goes to Contacts → Instagram review. Confirm or fix each one; your corrections teach it how you sort.

Spam and personal chats are set aside with no lead. Nothing is deleted, so you can bring one back any time.