Auto replies and reel lists

Instagram → Settings → Auto replies. Pick what starts it: someone DMs you one of your reels, or a message with one of your keywords. Then pick the saved replies to send. Pick a few versions and Crustomer takes them in turn, so people don't all get the same words.

1. Click Add an auto reply and choose One of these reels or A keyword.
2. Tap the reels (your newest are shown; paste the link of an older one), or type the keywords.
3. Tick the saved replies to send, or write a new one there ({first_name} fills in their name).
4. For a reel, name a list if you want one (for example your fan club's name), then click Add auto reply.

When it sends

Each person gets one auto reply per rule, right after their message. Instagram only lets apps answer within 24 hours of someone's message, so nothing is ever sent to someone who hasn't written to you. It also stays quiet once someone on your team has answered them, while your welcome flow is talking to them, and for messages from before you made the rule.

Reel lists

A reel rule with a list keeps everyone who sent one of its reels, including people who sent it before the rule existed. Click the list under the rule to see them, open their conversations, or message them all at once as a DM list in Messages (copy & open, or scheduled).

Pause a rule to stop it without losing it. The Recent list under the rules shows who got which reply, and why one was skipped.